Seasoned marketers understand that promotional campaigns need to be custom designed for a specific business objective in order to succeed. It has long been recognized that focused marketing campaigns are much more effective in promoting products and services. While your Website is the perfect medium for such a campaign, the more effective solution harnesses the power of that amazingly powerful multimedia medium – STREAMING VIDEO, to give us the added advantage of The Video Campaign Minisite! If there is one thing that will kill your marketing, branding, and positioning faster than anything else it’s sending mixed messages to multiple audiences using the same venue or vehicle.