Seasoned marketers understand that promotional campaigns need to be custom designed for a specific business objective in order to succeed. It has long been recognized that focused marketing campaigns are much more effective in promoting products and services. While your Website is the perfect medium for such a campaign, the more effective solution harnesses the power of that amazingly powerful multimedia medium – STREAMING VIDEO, to give us the added advantage of The Video Campaign Minisite! If there is one thing that will kill your marketing, branding, and positioning faster than anything else it’s sending mixed messages to multiple audiences using the same venue or vehicle.
Posts Tagged ‘marketing’
Using Video Campaign Minisites
October 22, 2009If You Could Triple Your Website’s Conversion Rate – Would You?
May 29, 2009There are 3 critical aspects to a profitable Internet presence… Better Web Traffic, The Engagement Factor and Good Content – and you need to have ALL 3 in place before you’ll see any returns on your investment. This is the key principles behind the science of ‘Conversion’ – more commonly referred to as… “Turning Visitors into Customers!” You don’t need a huge budget to create online video content – the neat thing about web video is its low entry cost. So many digital devices today already have the technology you need to display it, and it costs virtually nothing to post a video on your own website…
Making Money with Video Marketing
January 21, 2009Video far outstrips the written word when it comes to communication power. However, in terms of searchability on the Internet it used to be inferior when it came to Search Engines. That is no longer the case – soon it will have the same tagging capabilities you find in written text that contain all your effective keywords.
