This short PowerPoint Video which is also on our YouTube channel briefly describes the process one should follow when performing Search Engine Optimization for your website. Not only is this video meant to explain SEO, but it also demonstrates how your powerpoint presentation can (and should) be used along with streaming video of the presenter, for the maximum impact and the broadest reach.

Why would you want to limit presenting in person to seminars and workshops when you can present 24/7/365 to anyone, anywhere, anytime?

Have a quick look at our new website at: www.presentingforprofit.ca to see how you can maximize your presenting potential and reach for a tiny investment and a huge ROI. We have a number of examples from the simple to the complex, of PowerPoint+Video presentations you can implement online to drive traffic and sell your idea more effectively.

Star in Your Own PowerPoint Presentation!

Present with Your PowerPoint – In Person!

Reach Anyone, Anytime, Anywhere in the World – 24/7

You probably know that there is nothing as powerful as presenting to your audience face to face, but PowerPoint without the presenter just doesn’t have the ability to communicate effectively. Have you ever asked yourself why? Its because YOU need to be there in person – standing in front of the screen, projecting your personality and energy across the room to your audience.

On its own, a PowerPoint presentation is worse than boring. Imagine, slide after slide of text and more text boring your viewers to death.

What is the purpose of any presentation?
It is to impress your audience,
communicate your true value,
reassure them of your credibility,
Get them to respond to your call to action
And last but not least – to stand out from the competition.

PowerPoint cannot do that on its own – it needs YOU to do the actual presenting – just like in a live seminar or better yet, in a face-to-face meeting. And that’s where a Video of you presenting in person together with your PowerPoint, makes that dull, dry presentation persuasive and effective.So how do we make your presentation more powerful?
 

tudies done at a well known university nearly 30 years ago found that combined presentations with audio and video are 65 percent more effective than any other medium of communication.

We all know that most Internet users have the attention span of a mosquito!

In a recent study it was proved that if average web surfer’s attention is not engaged within 6 seconds, they will click out of the screen and move on! Video has this ability to grab attention and hold it, as any TV viewer knows only too well. And as presenters, that’s exactly what we are looking for.

Video allows face-to-face Eye contact any good sales professional knows, that its emotional connection that really sells an idea.

You can even make your presentation private in a password-protected online channel, keeping your material hidden from the competition.

Gone are the restrictions of audience size or presentation times – your presentation is now available to your guests wherever in the world they may be, at a time of their choosing – 24/7

Your online presentation is now so much more impressive and professional looking than the other guy. You will be unique and chances are your competition hasn’t caught on to this powerful idea quite yet.

Leverage Your Time

How often do you present? Once a week? Once a month? Why not every day – 24 hours a day? Obviously because its physically impossible to be presenting 24/7 in person!

How many people attend your seminar? One? Ten? Twenty? Why limit the size of your audience?

How many attendees drop out of your seminars because they couldn’t make it that day? Well now that becomes a non-issue because they can attend your presentation at their own convenience.

Of course there IS a way that you and your presentation could somehow be available 24/7 – and its on the Internet!

LEVERAGE YOUR INVESTMENT

Now you’re probably asking yourself, how much does all this cost – well the answer is: less than you think, and probably less than your yearly fix of Starbucks coffee! Besides, unlike the coffee, your presentation actually makes you money.

And if you’re concerned about ROI (Return On Investment) – if you landed just ONE customer using this tool, with our pricing you would probably make at least a 100% profit, if not way more!

And last but not least – the very same video can be used and reused in more ways than one – tradeshows, DVDs, CDs, websites, even on VHS tapes, etc. – all at no extra cost.

See our convenient packages…

ABOUT PRICING

You are probably under the misperception that streaming video production just has to be so very expensive. Its a false notion that’s actively encouraged by certain elements in the video production industry.

Our competition is wondering how we can be priced as low as we are -  here’s how…

• We use your own PowerPoint and your own voice.
• We record both your video and your slides simultaneously while You control the pace of your own presentation.
• Using a Teleprompter cuts down on the number of takes.
• You book just 1 hour of studio time
• We have our own special post-production system which cuts down on our editing time, which in turn cuts down on your costs.

A SIMPLE PRODUCTION PROCESS

Our process is simple and time-saving. Just email us your PowerPoint file and your script beforehand and we’ll have everything ready for your taping session.

You book an appointment and come in to our studio which is fully equipped with professional sound and lighting and even a Teleprompter

We stand you in front of our camera and you deliver your presentation as usual, clicking through the slides at your own pace…

…and in an hour or less we’ll have you out of there.

After that we get to work behind the scenes and in just a couple of days you have a professional video presentation that is the envy of your competitors.

WE EVEN PROVIDE OPTIONAL EXTRAS

A Custom PowerPoint Presentation built to your special requirements? No problem! Just let us know what you want and we can build it for you! After all we have been creating custom PowerPoint presentations for the last 16 years!

With our Web Development expertise we can also build a mini-website with your very own branding to host your presentation inexpensively and yet reliably with your own unique domain name and we can even keep it password protected and private.

Traffic generation? No problem – we use search engine optimization and have a host of other strategies to drive customers to your website.

Never forget – the main purpose of any presentation is to communicate effectively and profitably – and that’s where we have hit upon the unbeatable combination – combining Your own PowerPoint with Your own Streaming Video.

Give us a call 604.926.5805

We guarantee we will help you stand above the rest and Convert Your Viewers into Customers.

Watch a short video on how to use “Walk-On Videos” on your website to promote your product or service and to generate web traffic. In this type of streaming web video, your spokesperson actually walks out onto your web page to deliver your marketing message – A tried and true method of increasing conversions of visitors into customers.

You can view our other information videos on YouTube here…

Or visit Mediastreams.ca for information on converting viewers into customers by using streaming videos on your website.

Multimedia content has already become the most popular way of conveying information – whether promotional or instructional and correct video search engine optimization is the key to achieving success and standing out from the competition. YouTube for example, is one of the top video sharing sites as well as one of the most important video search engines today. It accounts for close to 95% of the videos viewed via Google and more than 80 million people watched over four billion videos last year. With over thirteen hours of new videos submitted every minute and more than fifty percent of web surfers and online video watchers sharing links with others, getting a good YouTube ranking is an important way to drive traffic to your site. For website owners and publishers of video content, Video SEO (Search Engine Optimization) is one of the most powerful ways of getting more exposure, a higher profile and free traffic.

However, being found by viewers must happen before you can get loads of views. In order to achieve this happy result, your data must be rich in meta information, and you should be using RSS feeds that are updated regularly. It is important to ensure that you produce well optimized content before you submit your video to the various search engines. This places you in the queue for spiders (web crawlers) waiting to index your site – which will happen faster than if you just left your site online without submission. The more regularly your content is crawled, the better your chance of rating well on search results. Google or YouTube are not the only search engines to index your site.

Make sure you submit your video to as many of the hundreds of other video sharing sites and search engines that exist today (MSN, Bing, Yahoo, Blinkx, etc. etc.) and you will bump up your rating exponentially. Every search site has different specifications for submissions and its important to pay individual attention to each, in order to ensure that your video receives the importance it deserves. If the website owner is not conversant with these unique requirements, it is well worth their while to hire a professional to do this task for them to get the best results.

As an extension of your strategy, make sure you publish a further series of related videos at regular intervals. When a viewer sees a video online that they like, there’s a good chance that they will search for others like them. While a single, well designed video will be popular, you’ll do even better if it’s part of a series. The more views you get, the more you will be linked to by other sites, which will result in higher rankings on all the search engines. Use an embedded video player and many more viewers end up watching your submissions. Don’t use pop-up players though, since they tend to annoy more people than they entertain and make sure that your viewer retains control of when to start/stop/pause your video.

You can even customize your video player to display playlists and other information, giving your viewers a choice as to which video to watch. Make sure that your video is the right length for your audience – too long and you start losing them. Use Google Analytics to see how long a customer stays on your video page, which will tell you if your video is too long. You can also use analytics to tell you which of your videos get the best response. Once you know this, you’ll be able to decide which content should be linked first on your home page. Remember if you’re a local business using video to advertise, clicks are not as important as calls and sales are the bottom line. Always include a call to action with your contact information at the end of (or even during) your video.

Make sure that your videos are high enough in quality and professionally developed – you never know, they might end up on Google TV, which is very affordable. Keep descriptions and titles consistent and file names should be descriptive so they make sense to the viewer. Keep in mind that different video sites require different approaches. Correctly researched keywords are vital however – keyword rich content will help videos hosted on your own website as well as on video search sites. Make sure you include your URL (e.g. http://www.mediapower.ca/ ) in the beginning of the video description to ensure that it is always seen and also end the video with a mention of your link.

Allow comments since that adds refreshed content to your channel/site/blog but try and moderate those comments before they are published to avoid negative remarks from being displayed.

While you might turn up early in a search with good optimization, an unappealing video will cause viewers to click off and never return. If you know what kind of content your audience prefers, you’ll be able to create the right video marketing plan for your business or organization.

Today, Video SEO has become a major component of any marketing strategy. With its exceptionally high return on your investment, in today’s business world, online video is one of the most important tools in your marketing arsenal and one that you ignore at your own peril!

To read archived articles on Streaming Video Production visit: http://www.mediastreams.ca/newsletters/newsletters.htm  

Traditionally these have been undertaken in traditional marketing media like TV, Print Ads, etc. However, with the advent of the Internet, these campaigns are now much more economical and cost-effective, not to mention more effective overall. While your Website is the perfect medium for such a campaign, the more effective solution harnesses the power of that amazingly powerful multimedia medium – STREAMING VIDEO, to give us the added advantage of The Video Campaign Minisite!

What is A Video Campaign Minisite?

Video Campaign Minisites are small, targeted websites that use a series of tightly focused streaming video presentations designed specifically for the purpose of promoting a single product or service. They are designed to deliver an engaging online experience that persuades viewers to take action by means of persuasion, education and a strong call to action.

These sites get rid of all your corporate hype and redundant information which could get in the way of focusing your audience’s attention on the benefits of your product or service. Video Campaign Minisites can be put into motion very economically by means of a blast emaíl campaign (or if one has a large enough budget, through magazine ads, TV commercials and even radio ads). These Minisites naturally also direct visitors to your corporate site through a hyperlink, thus increasing traffic to your home page.

There are different types of Video Minisites that you can employ depending on your brand, target audience and the objectives of your campaign.

1. New Product Launch Video Minisites
The launch of a new product or a seasonal line should be an event, and there is no better way to attract attention and generate public and media interest than to create a brand new website environment dedicated to that launch.

2. Promotional Campaign Video Minisites
A sale is just a sale, and today’s sophisticated buyers have seen it all before, so unless you make a big event out of your promotion, all you’ll end up doing is selling your regular customers the products they would have bought anyway but at a lower markup. A big media splash attracts new customers, new media attention, and old customers you’ve lost.

3. Educational (How-To) Video Minisites
There is nothing more damaging to your brand or your bottom line than customers who hate you, and who tell their friends and colleagues. A surefire way to make people angry is to sell them something they can’t figure out how to use properly, and a buried FAQ, or a complicated list of instructions in twelve languages and 9 point Times Roman is just not going to cut it. A how-to video site can show people how to use and get the most out of your products or services in a way they will understand and appreciate.

4. Informational Video Documentary sites
Where the Video Mocusite takes an entertaining, humorous, and satirical approach to communicating your marketing message, Video Docusites takes a look at the history, longevity, innovation, and success of a company in order to build confidence, loyalty, and brand identity. Ford’s Bold Moves Docusite was a good example of this kind of campaign.

5. Concept Video Minisites
A Concept Video Minisite is about presenting an idea. Some products and services are so innovative or different that they can only be sold if you communicate the concept behind them. Other products may be similar to competitors but the way they are sold is different and creative. In these types of instances the Concept Video Minisite is the answer. The SonicPersonality and 136Words sites are examples of Concept Video Minisites.

6. Video Web Episode Minisites
Sponsored Video Webisode Minisites are a great marketing vehicle for those companies with the guts and foresight to recognize what the Web is all about. These types of campaigns attract an ongoing loyal audience because they are bite-sized mini programs or episodes designed to entertain and/or educate without an overt sales pitch. If conceived and designed properly your program content delivers your emotional and psychological value proposition while the accompanying pre- and post-commercials deliver your direct pitch. Think of it as sponsoring your personal private online mini television series.

7. Demographic Video Minisites
Design separate campaigns for different demographic markets – for example, it just doesn’t do to have the same message or medium for old age pensioners and teenagers. A focused demographic approach is much more likely to hit the bullseye.

Here’s what Video Campaign Minisites will do for your business…

Minisites Help You Avoid Information Overload – get rid of extraneous or redundant information and focus attention on the topic at hand.

Minisites Help You Avoid The Confusion of Mixed Messages – profile too many products/services and you just confuse the viewer, scatter your audience’s attention and the inevitable result is – No Sale!

If there is one thing that will kill your marketing, branding, and positioning faster than anything else it’s sending mixed messages to multiple audiences using the same venue or vehicle.

Edison wasn’t just an inventing genius. He was a promoting genius, a publicity genius & a capital-raising genius!

Visit: http://www.mediapower.ca to see how websites should be promoted to turn Viewers into Customers

Watch this interesting YouTube Video on Web Video Ads

 “Turning Visitors into Customers!”

It’s a no-brainer… You’ve worked hard to put copy and graphic content on your web site, so what’s stopping you from using the most powerful promotional tool of all time – STREAMING ONLINE VIDEO?

A study conducted recently by DoubleClick found that visitors are five times more likely to click on an online video ad than an ad without video.

This is why major players like Cisco and GM have invested heavily into this technology. In fact, the amount of money spent for online video is expected to triple in the next three years. How ready are you to be a part of this new wave?

You don’t need a huge budget to create online video content – the neat thing about web video is its low entry cost. So many digital devices today already have the technology you need to display it, and it costs virtually nothing to post a video on your own website.

You can choose to spend a fortune on video production, but this isn’t necessary. Most successful videos contain little more than a person speaking about their product or giving a demonstration. The key is creating the right kind of message for your business objective and then distributing it correctly.

Here are some secrets to attention-grabbing videos that viewers remember and act upon…

1. For any video to be successful the same principles apply as in writing good copy…

This starts with a good title or headline to make sure people actually open your video.

There are 3 important factors, in writing a good headline:

1. Cater to your viewer’s self-interest
2. Be fairly specific
3. Peak their curiosity

For example, “Improve Your Health” has self interest but is neither specific nor curious. However, if you call your video “Improve your health while losing weight” you’ve now added specifics to make it stronger. Changing the title even further to “How a simple exercise improves your health while making you lose weight” now inspires curiosity as well, and will attract even more viewers.

2. Make sure that your video captures your viewers’ interest right off the bat…

…even if it’s just a talking head explaining your product. Make it clear what your viewer will gain by using your service, etc.

By and large, your video will be far more interesting if you can make it funny, inspiring, or instructional.

Here are some suggestions on ways to use online web video:

• Demonstrate the actual product in action
• Graphically illustrate the improvements to the viewer’s life if they start using your product.
• Offer tips and advice, or teach the viewer something they’d probably like to know
• Tell a story about your company.
• Use clips from one of your presentations or media appearances.
• Include a “video testimonial” of satisfied clients talking enthusiastically about your product or service.
• Post your videos on YouTube where it may not only go viral but would also drive traffic to your website.
• Speak on the video with the same enthusiasm and sincerity you would display in an actual face-to-face meeting with your client. This alone has far more impact than any amount of text on a website.

A Few More Tips on Using Online Web Video

Know your audience, and plan carefully for the image you want to project. Do you need to be casual or professional? Funny or serious?

Online video will also have a positive effect on your Search Engine Marketing, so make sure you optimize its use with the help of a professional.

Make sure there is a “Call to Action” on every video – e.g. applying for a free offer, reading a more detailed article, or even calling for an appointment. Then measure video views, viewers, and its success in moving people to the intended next action.

Finally, stay on the lookout for new ideas and directions.

With its exceptionally high return on your investment, in today’s business world, online video is one of the most important tools in your marketing arsenal and one that you ignore at your own peril!

For more information on using Streaming Video online, visit: www.mediastreams.ca

Ever so often I carry out an audit of a business website and tell the owners why they’re not getting the results they want. Some of these sites are simple ‘corporate presence’ sites, others are e-commerce sites with shopping carts, and some are straightforward sales pitches with ‘free offers’. Very few have used some rudimentary, do-it-yourself audio and video and even fewer have had their media professionally produced; And they wonder why they have not achieved the desired result…

Very few of these site owners have ever bothered to to reflect on why they have a website and what purpose it serves.

Part of the problem stems from a very narrow definition of what a website is: by thinking of your site as a brochure, a catalog or an e-commerce-site, they have fallen into the trap of being fixated on the ‘What’ rather than focusing on the ‘Why’ – Features instead of Benefits!

This focus on the ‘What’ is a detriment, worsened by SEO (search engine optimization) techniques which are only designed to drive traffic, without bothering to convert visitors into customers. Don’t get me wrong, traffic is important, but converting that traffic into paying customers is so much more important. Even the best and brightest search engine optimizers will tell you that their job is to deliver volume not sales – closing the deal is your job, and anybody who tells you that closing can be done by means of some automated machine, is doing you a huge disservice.

You want to guard against search engine tactics and second rate content that gets in the way of effectively delivering your marketing message, of telling your business story, of creating a memorable brand image, and above all of generating profitable business clients.

Web-Video is a Presentation Marketing Strategy you just cannot afford to ignore…

If you’ve been following marketing trends in general, you should be aware of the shift in thinking that has gripped the online world – the acceptance of Web-video as a one of the core Web-marketing tools. But like most things, there is a right way and a wrong way to do it.

The strength of Web-video as a presentation marketing strategy lies in its ability to transcend the Web’s naturally bland (and even dull) environment, by incorporating verbal and non-verbal elements that deliver well-crafted, compact and memorable messages far more effectively than any other medium in use today.

Can a Web-video campaign solve every sales-related problem for your company? Of course not! But it can deliver the right message based on the ‘Why’ using cost effective, presentation techniques that position your business, brand your product, and generate more sales leads.

Don’t kid yourself: you still have to close the sale. Don’t expect to sit back and count your profíts while your website runs your business automatically. Automated sales may work for sites that sell commodity items and recognizable brands of merchandise backed by millions invested in advertising, but unless you fall into that category, it’s time to wake up and smell the coffee.

Businesses who want to use their websites as a marketing vehicle have to get past thinking of them in terms of merely digital print media.

Just as damaging is the over-reliance on search engine optimization or cute techie gimmicks that have little or no relationship to your primary goal of delivering a memorable message that sticks in the mind and stimulates your audience to take action.

A New Way of Thinking…

Start thinking of your website as a stage, a presentation and performance platform that allows your company to present your message to your audience in an entertaining, informative, and memorable manner.

Knowing the age, sex and hat size of the last ten thousand visitors to your site may impress some, but reams of statistical information on your visitors doesn’t necessarily mean you know what that data means or how to use it effectively. In the same vein, tons of traffic generated by the latest SEO manipulation doesn’t necessarily translate into business.

Tell Your Story In A Memorable Way that produces results…

There are many ways to present what you do and why your audience should care, but the most effective way is to deliver that information in person and in a story format. When people come to your website they are putting you on trial, judging everything thing you present to see if it is relevant, convincing, and if it resonates with their needs.

There is an article, in the ‘Journal of Personality and Social Psychology, “Evidence Evaluation in complex decision making” which explains that when prosecutors tell their version of events to a jury in story-format they are able to elicit a 78% conviction rate, as compared to just 31% by lawyers who do not.

Make no mistake – when visitors arrive ato your website, you are on trial!

Effective Communication is All About the Performance…

Your message must be brief, powerfully delivered and to the point – a single point. Don’t mix too many ideas and muddy the waters. Remember, you have 6 seconds to capture the viewer’s attention and just about another 16 seconds to give them the information they are looking for.

Effective communication begins with a clear concept. If you don’t have a well-defined, focused concept that deals with ‘the why anybody should care factor’, your communication will be irrelevant. Unfortunately, all you’ll end up doing is confusing people and your message never gets heard, let alone understood, remembered or acted upon.

A professional presenter can do wonders for your message and of course a well thought out script  that is well written, entertaining, and informative is a must.

All these requirements can be met with the use of Web Video…

An expensive, movie-style production is not necessary, especially considering the relatively small, Web-friendly format.

All you need is 60-90 seconds of a well-crafted message on your home page that tells the story quickly and efficiently.

The short, compact and powerful video ‘presentation’ fulfills the conditions that make it easier to convert your visitor into a customer. It gets the entire point across in the short time span at our disposal, making sure that the viewer gets all the information they need.

Video engages, entertains, informs, motivates and finally, it persuades – and that’s the power of video!

And last but not least – the Internet has opened up this huge opportunity to display our powerful video marketing messages in a way that is easily distributed, available to audiences anytime and anywhere – and which just by the way, is FREE!

Any business or professional not making full use of the incredible opportunity that the Internet presents… is just plain Nuts and deserves to lose!

‘If You’re Not Using It, You’re Losing It!”

Watch Streaming Video in action….

Technology can be scary to some people, which is why so many people shy away from learning what it takes to market a business using video – they figure it’s too technical for them, or that its just plain unaffordable. Wrong on both counts!.

You should be doing precisely what others haven’t yet done, by jumping on the bandwagon before they do. In the online business world, you’ve got to look for the holes in your competition’s marketing techniques before you can start making any real money online.

Video far outstrips the written word when it comes to communication power. However, in terms of searchability on the Internet it used to be inferior when it came to Search Engines. That is no longer the case – soon it will have the same tagging capabilities you find in written text that contain all your effective keywords.

In that sense, if you are looking to make money on the internet, you can expect the search engines to send heaps of traffic your way if you have keyword-packed video.

Videos are the most effective marketing tool available today in teaching people how to do things, and establish more trust from someone considering a purchase, because they see and hear you.

Moreover, just like sharing information via social networking sites, these days videos also have their own social networking services that allow you to share your videos with others in your field of interest.

If you’re ignorant about the technology and haven’t a clue how to use it, you need not worry. There are any number of video developers around who can help you set up your video for a small fee. However, be aware that you need to hire someone who knows not just video, but how to implement it effectively on a website..

Much like article writing, you’re not done with your videos after you’ve created them. You have to submit them to video syndication sites to spread them around the net.

If you’ve been involved in manually submitting your articles to the various article directories, you will realize how time-consuming and tedious this can be, and how much worse you can expect it to be for submitting a video file!

Luckily, just like article submission services, there are video submission services that can save you loads of time on your video uploads!

If you really don’t want to venture into video marketing, you can always opt for podcasting with audio so that your audience can hear you, but doesn’t have to see you.

Just think about the results you could achieve by combining your articles with video marketing, and podcasting! Most people are familiar with YouTube, so if you visit their website, you will be able to setup an account and start promoting your servisea and website faster than you ever imagined!

Watch a VideoBlog by a leading expert in the SEO Business

TUNE IN TO VIDEO MARKETING

 Is your product or service visually appealing?

Does it require explanation that is too long (or boring) using text?

Do you hold seminars or workshops?

If the answer to any of these questions is ‘yes’, you need to implement streaming videos to promote your business and to separate yourself from the competition on your website. It’s not as difficult (or expensive) as it was.

Video marketing can range from a clip of a seminar, a tutorial, a demonstration of your services, to a commercial.

Here are some useful tips:

• The style of your video should fit with your business image and target market. Know your industry & know your niche.

• Provide something of value (even humor) to make your video ‘Viral’. Just as in any form of marketing, you want people to circulate your information to others in their network to gain more exposure.

• Ensure that your website URL and maybe even your phone number are prominently displayed. You want people to be able to find your business easily if they aren’t watching the video on your own website – e.g. on YouTube.

• Make sure your video is available to the lowest common denominator when it comes to size and resolution. Although most people (especially in Canada) have broadband access, you don’t want to overdo the resolution, to facilitate quick opening and less buffering.

• Gone are the days when you had to offer multiple formats like  QuickTime and Windows Media. If you use Flash Video it can be accessed by 99.8% of all relatively new computer systems regardless of whether they are Mac or PC.

• Allowing your videos to be downloaded to your client’s computer may be useful to help your video go viral, but its more effective to make it visible only on your website, since that keeps viewers coming back to view it again and again.

• Upload your video to free video sites such as YouTube and Google Video and even post it on a Blog or Facebook

“Streaming Video – If You’re Not Using It, You’re Losing It!”

Watch Streaming Video in action….