Streaming Video Production
Using the power of streaming video & new media to enhance your web presence

It may seem too overwhelming for some, but like it or not, video has already become a permanent fixture on the Internet. These days, if your website does not provide the Return on Investment you expect, the reason may be a lack of “viewer engagement’ by not using video as one of your main marketing tools.

Technology can be scary to some people, which is why so many people shy away from learning what it takes to market a business using video – they figure it’s too technical for them, or that its just plain unaffordable. Wrong on both counts!.

You should be doing precisely what others haven’t yet done, by jumping on the bandwagon before they do. In the online business world, you’ve got to look for the holes in your competition’s marketing techniques before you can start making any real money online.

Video far outstrips the written word when it comes to communication power. However, in terms of searchability on the Internet it used to be inferior when it came to Search Engines. That is no longer the case – soon it will have the same tagging capabilities you find in written text that contain all your effective keywords.

In that sense, if you are looking to make money on the internet, you can expect the search engines to send heaps of traffic your way if you have keyword-packed video.

Videos are the most effective marketing tool available today in teaching people how to do things, and establish more trust from someone considering a purchase, because they see and hear you.

Moreover, just like sharing information via social networking sites, these days videos also have their own social networking services that allow you to share your videos with others in your field of interest.

If you’re ignorant about the technology and haven’t a clue how to use it, you need not worry. There are any number of video developers around who can help you set up your video for a small fee. However, be aware that you need to hire someone who knows not just video, but how to implement it effectively on a website..

Much like article writing, you’re not done with your videos after you’ve created them. You have to submit them to video syndication sites to spread them around the net.

If you’ve been involved in manually submitting your articles to the various article directories, you will realize how time-consuming and tedious this can be, and how much worse you can expect it to be for submitting a video file!

Luckily, just like article submission services, there are video submission services that can save you loads of time on your video uploads!

If you really don’t want to venture into video marketing, you can always opt for podcasting with audio so that your audience can hear you, but doesn’t have to see you.

Just think about the results you could achieve by combining your articles with video marketing, and podcasting! Most people are familiar with YouTube, so if you visit their website, you will be able to setup an account and start promoting your servisea and website faster than you ever imagined!

Watch a VideoBlog by a leading expert in the SEO Business

TUNE IN TO VIDEO MARKETING

 Is your product or service visually appealing?

Does it require explanation that is too long (or boring) using text?

Do you hold seminars or workshops?

If the answer to any of these questions is ‘yes’, you need to implement streaming videos to promote your business and to separate yourself from the competition on your website. It’s not as difficult (or expensive) as it was.

Video marketing can range from a clip of a seminar, a tutorial, a demonstration of your services, to a commercial.

Here are some useful tips:

• The style of your video should fit with your business image and target market. Know your industry & know your niche.

• Provide something of value (even humor) to make your video ‘Viral’. Just as in any form of marketing, you want people to circulate your information to others in their network to gain more exposure.

• Ensure that your website URL and maybe even your phone number are prominently displayed. You want people to be able to find your business easily if they aren’t watching the video on your own website – e.g. on YouTube.

• Make sure your video is available to the lowest common denominator when it comes to size and resolution. Although most people (especially in Canada) have broadband access, you don’t want to overdo the resolution, to facilitate quick opening and less buffering.

• Gone are the days when you had to offer multiple formats like  QuickTime and Windows Media. If you use Flash Video it can be accessed by 99.8% of all relatively new computer systems regardless of whether they are Mac or PC.

• Allowing your videos to be downloaded to your client’s computer may be useful to help your video go viral, but its more effective to make it visible only on your website, since that keeps viewers coming back to view it again and again.

• Upload your video to free video sites such as YouTube and Google Video and even post it on a Blog or Facebook

“Streaming Video – If You’re Not Using It, You’re Losing It!”

Watch Streaming Video in action….